Website · 2023
Overview
An e-commerce storefront for a specialist badminton retailer, designed to make gear discovery quick for both casual players and competitive shoppers.
Technology Stack
FigmaHTML5SCSSJavaScript
Key Features
- Category-first navigation for fast product discovery
- Product cards built to scale to hundreds of SKUs
- Mobile-first checkout flow
- Custom iconography for equipment categories
The Challenge
The catalogue spans dozens of sub-categories, and the original structure made it hard to browse on mobile.
The Solution
I restructured the taxonomy into a shallow, filterable grid and prioritised thumb-reachable navigation for the mobile shopping experience.
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